How to Respond to the Over-the-Counter Hearing Aids Publicity from the CES 2018 Keynote

One of the greatest challenges, we as professionals have had, is getting the attention of potential patients. Why? Hearing loss is not a topic consumers want to engage in. There is a deep connection between aging and being hard of hearing. It's a stigma we have perpetuated by constantly focusing on selling people on "invisible", "discrete" hearing aids which confirm the stigma. So now that the topic of hearing loss is on the lips of major consumer electronics brands - such as Apple - this is the greatest “attention” opportunity this industry has ever seen. EVER![video width="1280" height="720" mp4="http://cleardigitalme.wpengine.com/wp-content/uploads/2018/01/CDM-News-Bulletin_2018-CES-Keynote_01.mp4"][/video] In the video linked above, when CTA is talking about hearing loss in a keynote speech, it’s time to pay attention.Now is the time to ride this media wave. Let these major consumer electronic players do the work of driving the conversation around hearing loss to the masses. Do not fight it, align with it. Leverage this new attention on hearing loss by showcasing how your service, knowledge, and expertise bring great value to the consumer.An idea that you may consider is developing new services such as training courses for people who have purchased OTC devices. For example, a training seminar on how hearing apps work and charge for it.With MDEmails, you are buying time. We take all of those critical physician outreach activities off your plate and execute for you. We set you up for successful follow up. MDEmails is an outreach tool that captures the attention of the most important influencer in the lives of your patients - their doctor.MDEmails is NOT a direct response tool, it is critical influencer marketing and outreach. It should be seen as an outreach tool that builds remarkable long-term value. Incorporating physician outreach into your long-term communication marketing plan puts you on the offense in protecting your business from OTC competition.MDEmails is the ultimate in influencer marketing for hearing healthcare. Get started today by visiting our landing page or contacting us at info@cleardigitalmedia.net.